Beyond Marketing LLC has announced a new brand and a new name.

The Lenexa, Kan.-based marketing CUSO will now operate under the moniker, BYM Agency.

“BYM decided to take a page from its own book when rebranding to reflect the ‘why’ behind everything it does. The agency has chosen to focus on the qualities that differentiate credit unions and CUSOs from their competitors,” the CUSO said.

“A company’s brand is similar to a person’s reputation,” Larry Hayes, CEO of BYM Agency said. “An authentic brand emanates from everything that the company does.”

As an agency, BYM works at combining the creative and analytical sides of the spectrum in everything it does, Kat Anstine, agency director at BYM said.

“And we see ourselves continuing to move further into behavioral or context marketing. That’s where we can introduce products only to those who are in a credit union’s FOM, while they are researching their next car or home,” Anstine added.

With the new name, BYM said it has launched a new website that is designed to support credit union marketers by sharing best practices for unleashing marketing potential.

Tony Schappaugh, web developer at the marketing agency, said the site is meant to be viewed everywhere and on any device.

“Our new site uses some of the latest web technologies to create an experience that reflects the excitement and creativity of BYM Agency. We see our new site as more than simply a redesign. It’s a new way to tell our story.”

CU Holding is a wholly-owned subsidiary of the $490 million Mazuma Credit Union in Kansas City, Mo. It oversees BYM Agency, XtraCash LLC, SimpliFast LLC, InsureKC LLC, MemberInsure, TruHome Solutions, TruHome Title Solutions, and MEMBERS Development Co.

By Michelle A. Samaad | From the July 30, 2014 issue of Credit Union Times Magazine | View Original