Why Leadership Theory “B”

Why Leadership Theory “B”

In business school we were taught the origins of leadership, you know Theory X and Theory Y. Theory X was the idea that employees had to be motivated, as they were inherently lazy. This style can be discouraging to employees and limits their full potential. On the...
Why Does He Do That?

Why Does He Do That?

Ever wonder why your leader does what he or she does?  At times, it’s difficult to understand what they mean without a decoder. Other times what they need seems as clear as day. Listen with your eyes and ears. You’ll realize that everyone has quirks, tells and other...
CU Holding Company Unveils Much More Than a New Look.

CU Holding Company Unveils Much More Than a New Look.

Overland Park, Kansas — 02/23/2015 — CU Holding Company, LLC has redefined their “why,” and the results are in: a stronger, more defined, fully cohesive CUSO holding company — with a whole new look. “What we look like on the outside and who we are on the inside is...
Mazuma Adds, Subtracts, Revamps CUSOs

Mazuma Adds, Subtracts, Revamps CUSOs

In July, CU Holding Co.’s Beyond Marketing CUSO changed its name to BYM Agency and launched a new website to reflect the new way it serves credit unions. Two years after Larry Hayes took the helm of an entity overseeing several CUSOs, a few key changes are...
Kansas CUSO Rebrands

Kansas CUSO Rebrands

Beyond Marketing LLC has announced a new brand and a new name. The Lenexa, Kan.-based marketing CUSO will now operate under the moniker, BYM Agency. “BYM decided to take a page from its own book when rebranding to reflect the ‘why’ behind everything it does. The...